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Found 4 from your keywords: subject="Strategic Marketing"
cover
Strategi Perancangan Iklan Televisi Perusahaan Top Dunia
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Suyanto

Buku ini membedah rahasia di balik iklan-iklan televisi dari perusahaan global yang telah memenangkan berbagai penghargaan internasional (seperti Cannes Lions, CLIO, dan AdFest). M. Suyanto menjelaskan bahwa iklan televisi yang efektif tidak hanya mengandalkan anggaran besar, tetapi pada kekuatan strategi kreatif yang mampu menyentuh sisi emosional dan rasional penonton dalam waktu singkat. Buk…

Edition
ed. 1
ISBN/ISSN
979-731-795-1
Collation
xii, 180 p, : ill. ; 23 cm
Series Title
-
Call Number
659.149
cover
Manajemen pemasaran jasa
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Rambat LupiyoadiA. Hamdani

Buku ini membahas konsep dasar, strategi, dan praktik pemasaran yang berfokus pada sektor jasa. Penulis menjelaskan karakteristik khas jasa—seperti tidak berwujud, sulit distandarkan, dan sangat bergantung pada interaksi antara penyedia dan pelanggan—yang membuat pemasaran jasa berbeda dengan pemasaran produk fisik. Isi buku secara sistematis menguraikan bauran pemasaran jasa (service ma…

Edition
ed. 2
ISBN/ISSN
979-691-365-8
Collation
xiv, 298 p. : ill. ; 26 cm.
Series Title
-
Call Number
-
cover
Advertising and promotion : An integrated marketing communications perspective
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Belch, George E.Belch, Michael A.

Advertising and Promotion: An Integrated Marketing Communications Perspective examines the role of advertising and promotional activities within the broader framework of integrated marketing communications (IMC). The book explains how organizations coordinate various communication tools to deliver consistent messages, build strong brands, influence consumer behavior, and achieve marketing objec…

Edition
ed. 11
ISBN/ISSN
978-1-259-92169-8
Collation
xli, 764 p. : ill. ; 28 cm.
Series Title
-
Call Number
-
cover
Marketing management
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Kotler, PhilipKeller, Kevin Lane

Marketing Management by Philip Kotler and Kevin Lane Keller is a comprehensive book that explains the principles, strategies, and applications of modern marketing management. The book discusses how organizations identify customer needs, create value, build strong customer relationships, and achieve competitive advantage in dynamic markets. It emphasizes the importance of understanding consumer …

Edition
ed. 14
ISBN/ISSN
978-0-273-75336-0
Collation
679 p. : ill. ; 28 cm.
Series Title
-
Call Number
658.8 KOT m