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Found 3 from your keywords: author=Belch, George E.
cover
Advertising and promotion : An integrated marketing communications perspective
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Belch, George E.Belch, Michael A.

Advertising and Promotion: An Integrated Marketing Communications Perspective examines the role of advertising and promotional activities within the broader framework of integrated marketing communications (IMC). The book explains how organizations coordinate various communication tools to deliver consistent messages, build strong brands, influence consumer behavior, and achieve marketing objec…

Edition
ed. 11
ISBN/ISSN
978-1-259-92169-8
Collation
xli, 764 p. : ill. ; 28 cm.
Series Title
-
Call Number
-
cover
Advertising and promotion : An integrated marketing communications perspective
Comment Share
Belch, George E.Belch, Michael A.

This book provides a comprehensive overview of advertising, promotion, and integrated marketing communications (IMC) in contemporary business environments. The book explains how organizations use coordinated communication strategies to deliver consistent messages, build brand awareness, influence consumer behavior, and achieve marketing objectives. The text examines the major elements of int…

Edition
ed. global
ISBN/ISSN
978-981-4575-11-9
Collation
xxxvi, 827 p. : ill. ; 28 cm.
Series Title
-
Call Number
-
cover
Advertising and promotion: an integrated marketing communication perspective
Comment Share
Belch, George E.Belch, Michael A.

Edition
ed. 11
ISBN/ISSN
978-1-259-92169-8
Collation
xli, 764 p. : ill. ; 28 cm.
Series Title
-
Call Number
659.1 BEL a

Edition
ed. 11
ISBN/ISSN
978-1-259-92169-8
Collation
xli, 764 p. : ill. ; 28 cm.
Series Title
-
Call Number
659.1 BEL a