The strategic communication imperative: for mid- and long-term issues management

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business pla…

Strategic public relations leadership

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior manager…

Manajemen rantai pasok (supply chain management)

Edition

-

ISBN/ISSN

978-623-522-380-3

Collation

xiii, 226 p. : ill ; 24 cm.

Series Title

Seri Kuliah Ringkas

Call Number

658.7 INA m

Manajemen modal insani

Edition

-

ISBN/ISSN

978-634-266-359-2

Collation

xiii, 122 p. : ill. ; 24 cm.

Series Title

Seri Kuliah Ringkas

Call Number

658.3 IDA m

Digital marketing

Edition

-

ISBN/ISSN

978-623-522-000-0

Collation

x, 181 p. : ill. ; 24 cm.

Series Title

Seri Kuliah Ringkas

Call Number

658.872 SIN d

Pengantar manajemen MICE (meetings, incentives, conventions, and exhibitions)

Edition

-

ISBN/ISSN

978-602-9320-82-4

Collation

vi, 200 p. : ill. ; 23 cm.

Series Title

-

Call Number

658.456 BAG p

Humas untuk kebanggaan nasional: memanfaatkan prestasi, budaya, dan keberagam…

Edition

-

ISBN/ISSN

978-602-383-239-2

Collation

xviii, 247 p. : ill. ; 21 cm.

Series Title

-

Call Number

659.2 HUM

Introduction to public relations: strategic, digital, and socially responsibl…

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today’s PR professionals craft persuasive …

The public relations strategic toolkit: an essential guide to successful publ…

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are fea…

Essentials of services marketing

As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this…