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Found 1 from your keywords: author=Wirtz, Jochen
cover
Essentials of services marketing
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Wirtz, Jochen

As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this…

Edition
ed. 4
ISBN/ISSN
978-1-292-42519-1
Collation
649 p. : ill. ; 28 cm.
Series Title
-
Call Number
658.8 WIR e