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Found 1 from your keywords: author=Yaxley, Heather
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The public relations strategic toolkit: an essential guide to successful publ…
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Theaker, AlisonYaxley, Heather

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are fea…

Edition
ed. 2
ISBN/ISSN
978-1-138-67867-5
Collation
xii, 417 p. : ill. ; 25 cm.
Series Title
-
Call Number
659.2 THE p