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Found 1 from your keywords: author=Parnell, Lawrence J.
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Introduction to public relations: strategic, digital, and socially responsibl…
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Page, Janis TeruggiParnell, Lawrence J.

Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today’s PR professionals craft persuasive …

Edition
ed. 3
ISBN/ISSN
978-1-0719-0195-3
Collation
xxvi, 422 p. : ill. ; 26 cm.
Series Title
-
Call Number
659.2 PAG i