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Instan marketing: Resep super jadi marketer hebat
Buku ini berisi ulasan yang sangat komunikatif disertai dengan berbagai contoh secara konkret untuk memperjelas proses penerapan resep-resep marketing
- Edition
- -
- ISBN/ISSN
- 978-979-1317-68-9
- Collation
- vi, 126 p. : ill. ; 19 cm.
- Series Title
- -
- Call Number
- -
Advertising and promotion : An integrated marketing communications perspective
Advertising and Promotion: An Integrated Marketing Communications Perspective examines the role of advertising and promotional activities within the broader framework of integrated marketing communications (IMC). The book explains how organizations coordinate various communication tools to deliver consistent messages, build strong brands, influence consumer behavior, and achieve marketing objec…
- Edition
- ed. 11
- ISBN/ISSN
- 978-1-259-92169-8
- Collation
- xli, 764 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- -
Advertising and promotion : An integrated marketing communications perspective
This book provides a comprehensive overview of advertising, promotion, and integrated marketing communications (IMC) in contemporary business environments. The book explains how organizations use coordinated communication strategies to deliver consistent messages, build brand awareness, influence consumer behavior, and achieve marketing objectives. The text examines the major elements of int…
- Edition
- ed. global
- ISBN/ISSN
- 978-981-4575-11-9
- Collation
- xxxvi, 827 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
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Periklanan: Komunikasi pemasaran terpadu
Buku ini menjelaskan konsep dasar periklanan, peran iklan dalam membangun citra merek, serta keterkaitannya dengan elemen komunikasi pemasaran lainnya seperti promosi penjualan, hubungan masyarakat, dan pemasaran langsung. Penulis menguraikan proses perencanaan periklanan secara sistematis, mulai dari analisis pasar, penentuan sasaran komunikasi, penyusunan pesan kreatif, hingga pemilihan media…
- Edition
- ed. 1
- ISBN/ISSN
- 978-602-8730-18-1
- Collation
- xii, 394 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- -
The little blue book of adversiting : 52 ide kecil yang luar biasa
Buku The Little Blue Book of Advertising: 52 Ide Kecil yang Luar Biasa membahas berbagai strategi kreatif dan praktis dalam dunia periklanan dan pemasaran. Buku ini berisi kumpulan ide sederhana namun efektif yang dapat digunakan untuk menarik perhatian konsumen, membangun merek, serta meningkatkan penjualan. Penulis menekankan bahwa keberhasilan iklan tidak selalu bergantung pada anggaran besa…
- Edition
- -
- ISBN/ISSN
- 979-798-074-660-2
- Collation
- -
- Series Title
- -
- Call Number
- -
Marketing management
Marketing Management by Philip Kotler and Kevin Lane Keller is a comprehensive book that explains the principles, strategies, and applications of modern marketing management. The book discusses how organizations identify customer needs, create value, build strong customer relationships, and achieve competitive advantage in dynamic markets. It emphasizes the importance of understanding consumer …
- Edition
- ed. 14
- ISBN/ISSN
- 978-0-273-75336-0
- Collation
- 679 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- 658.8 KOT m
The complete Ideal's Guide : Direct Marketing
Buku ini akan menjelaskan apa itu direct marketing dan bagaimana konsepnya berbeda dari pemasaran tidak langsung (indirect marketing) yang menggunakan perantara seperti media massa.
- Edition
- -
- ISBN/ISSN
- 979-3464-33-X
- Collation
- xxvi, 403 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
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Essentials of services marketing
As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this…
- Edition
- ed. 4
- ISBN/ISSN
- 978-1-292-42519-1
- Collation
- 649 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- 658.8 WIR e
Digital marketing fundamentals: from strategy to ROI
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.
- Edition
- ed. 3
- ISBN/ISSN
- 978-1-032-96469-0
- Collation
- 602 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.872 VIS d
Digital business and e-commerce management
his text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good ba…
- Edition
- ed. 8
- ISBN/ISSN
- 978-1-29272-583-3
- Collation
- xxiv, 638 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- 658.872 CHA d
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