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Found 2 from your keywords: subject="Public Relations--res...
cover
Evaluating public relations : a guide to planning, research, and measurement
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Watson, TomNoble, Paul

This book offers a clear and practical overview of how public relations activities can be measured and evaluated. It explains how to set communication goals, gather useful research data, and assess the real impact of PR efforts on an organization. With examples and case studies, it introduces essential evaluation methods such as research techniques, media and social media analysis, and updated …

Edition
-
ISBN/ISSN
978-0-7494-6889-0
Collation
viii, 199 p. : ill. ; 23 cm.
Series Title
-
Call Number
-
cover
Riset Kehumasan
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M. Jamiluddin Ritonga

Buku ini merupakan referensi penting bagi praktisi dan mahasiswa Humas karena membahas metodologi penelitian khusus di bidang Public Relations. M. Jamiluddin Ritonga menguraikan bahwa riset adalah fondasi dari setiap program kerja Humas yang ilmiah, mulai dari riset untuk mendeteksi masalah (situasi awal), riset selama proses program berjalan, hingga riset evaluatif untuk mengukur perubahan opi…

Edition
-
ISBN/ISSN
979-732-342-0
Collation
ix, 176 p, : ill. ; 21 cm.
Series Title
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Call Number
659.2