Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
  • General Material Designation
    See More
  • Location
  • Language
Found 1 from your keywords: author=Watson, Tom
cover
Evaluating public relations
Comment Share
Watson, TomNoble, Paul

This book offers a clear and practical overview of how public relations activities can be measured and evaluated. It explains how to set communication goals, gather useful research data, and assess the real impact of PR efforts on an organization. With examples and case studies, it introduces essential evaluation methods such as research techniques, media and social media analysis, and updated …

Edition
-
ISBN/ISSN
978-0-7494-6889-0
Collation
viii, 199 p. : ill. ; 23 cm.
Series Title
-
Call Number
-