Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
  • General Material Designation
    See More
  • Location
  • Language
Found 5 from your keywords: subject="Public Relations--Str...
cover
Evaluating public relations : a guide to planning, research, and measurement
Comment Share
Watson, TomNoble, Paul

This book offers a clear and practical overview of how public relations activities can be measured and evaluated. It explains how to set communication goals, gather useful research data, and assess the real impact of PR efforts on an organization. With examples and case studies, it introduces essential evaluation methods such as research techniques, media and social media analysis, and updated …

Edition
-
ISBN/ISSN
978-0-7494-6889-0
Collation
viii, 199 p. : ill. ; 23 cm.
Series Title
-
Call Number
-
cover
Public relations: strategies and tactics
Comment Share
Wilcox, Dennis L.

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to en…

Edition
ed. 11
ISBN/ISSN
978-1-292-05658-6
Collation
624 p. : ill. ; 26 cm.
Series Title
-
Call Number
659.2 WIL p
cover
Internal public relations : strategi membangun reputasi perusahaan
Comment Share
Agung Laksamana

Isi buku mencakup konsep dasar hubungan internal, fungsi dan peran praktisi PR dalam mengelola komunikasi di dalam perusahaan, serta berbagai strategi yang digunakan untuk meningkatkan engagement, motivasi, dan loyalitas karyawan. Penulis juga membahas media komunikasi internal—baik konvensional maupun digital—serta bagaimana memilih dan menggunakannya secara efektif. Selain membahas tek…

Edition
-
ISBN/ISSN
978-602-8997-02-7
Collation
x, 89 p. : ill. ; 23 cm.
Series Title
-
Call Number
-
cover
Crisis public relations: strategi PR menghadapi krisis mengelola isu membangu…
Comment Share
Firsan Nova

Buku ini mengulas scara dalam mengenai berbagai jenis krisis, tahapan penanganan krisis, studi kasus, serta kepemimpinan dalam manajemen krisis.

Edition
-
ISBN/ISSN
978-979-769-346-6
Collation
xxiv, 366 p. : ill. ; 21 cm.
Series Title
-
Call Number
659.2 FIR c
cover
Sukses menjalin relasi
Comment Share
Carnegie, DaleAldy Mardikanto

Buku ini membahas cara membangun dan memelihara hubungan yang positif dengan orang lain dalam kehidupan pribadi maupun profesional. Buku ini menguraikan prinsip-prinsip dasar dalam menjalin relasi, seperti sikap empati, kemampuan mendengarkan, menghargai orang lain, serta membangun kepercayaan dan kerja sama. Dengan gaya penulisan yang sederhana dan disertai contoh-contoh nyata, buku ini member…

Edition
-
ISBN/ISSN
978-602-03-2337-4
Collation
xv, 201 p. : ill. ; 23 cm.
Series Title
-
Call Number
-