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Strategic public relations leadership
Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior manager…
- Edition
- ed. 2
- ISBN/ISSN
- 978-1-032-02801-9
- Collation
- 227 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 659.2 GRE s
Introduction to public relations: strategic, digital, and socially responsibl…
Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations, examining its current practices and future directions. In response to the dynamic shifts in technology, business, and culture, authors Janis T. Page and Lawrence J. Parnell illustrate how today’s PR professionals craft persuasive …
- Edition
- ed. 3
- ISBN/ISSN
- 978-1-0719-0195-3
- Collation
- xxvi, 422 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 659.2 PAG i
The public relations strategic toolkit: an essential guide to successful publ…
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are fea…
- Edition
- ed. 2
- ISBN/ISSN
- 978-1-138-67867-5
- Collation
- xii, 417 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 659.2 THE p
Crisis communication: managing stakeholder relationship
Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger.
- Edition
- -
- ISBN/ISSN
- 978-1-138-34624-6
- Collation
- xxi, 319 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 659.2 DIE c
Public relations and the digital: professional discourse and change
This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author …
- Edition
- -
- ISBN/ISSN
- 978-3-031-13955-0
- Collation
- xx, 23o p. : ill. ; 22 cm.
- Series Title
- -
- Call Number
- 659.2 BOU p
Perencanaan dan manajemen kampanye public relations
Anne Gregory memandang kampanye Public Relations sebagai aktivitas strategis yang harus terintegrasi dengan tujuan besar organisasi. Buku ini menekankan bahwa perencanaan yang matang adalah kunci untuk mengubah PR dari sekadar "pemadam kebakaran" (reaksi terhadap krisis) menjadi fungsi manajemen yang proaktif. Gregory menawarkan model perencanaan sistematis yang membantu praktisi mengelola sumb…
- Edition
- ed. 2
- ISBN/ISSN
- 979-741-174-5
- Collation
- x, 158 p. : ill. ; 24 cm.
- Series Title
- Seri praktik PR
- Call Number
- 659.2 GRE p
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