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Found 2 from your keywords: author=Broom, Glen M.
cover
Effective public relations
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Cutlip, Scott M.Center, Allen H.Broom, Glen M.Tri Wibowo

Buku Effective Public Relations karya Scott M. Cutlip, Allen H. Center, dan Glen M. Broom membahas konsep, strategi, dan praktik hubungan masyarakat (public relations) yang efektif dalam organisasi maupun perusahaan. Buku ini menjelaskan bahwa public relations merupakan fungsi manajemen yang bertujuan membangun serta memelihara hubungan yang saling menguntungkan antara organisasi dan publiknya …

Edition
ed. 9
ISBN/ISSN
979-3925-49-3
Collation
xxiv, 547 p. : ill. ; 26 cm.
Series Title
-
Call Number
659.2 CUT et
cover
Cutlip & center's : effective public relations
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Broom, Glen M.

Cutlip & Center's Effective Public Relations is a classic and comprehensive work in the field of public relations that examines the concepts, theories, principles, and practices of public relations as a strategic management function. The book emphasizes that public relations plays a vital role in building and maintaining mutually beneficial relationships between organizations and their various …

Edition
ed. 10
ISBN/ISSN
,>978-0-13-814566-8
Collation
504 p. : ill. ; 25 cm.
Series Title
-
Call Number
-