Filter by

  • Publication Year
  • Availability
  • Attachment
  • Collection Type
  • General Material Designation
    See More
  • Location
  • Language
Found 2 from your keywords: subject="Internet marketing"
cover
Digital marketing fundamentals: from strategy to ROI
Comment Share
Visser, MarjoleinBerry, Mike

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

Edition
ed. 3
ISBN/ISSN
978-1-032-96469-0
Collation
602 p. : ill. ; 24 cm.
Series Title
-
Call Number
658.872 VIS d
cover
Digital business and e-commerce management
Comment Share
Chaffey, DaveArturi, TanyaEdmundson-Bird, David

his text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good ba…

Edition
ed. 8
ISBN/ISSN
978-1-29272-583-3
Collation
xxiv, 638 p. : ill. ; 27 cm.
Series Title
-
Call Number
658.872 CHA d