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Found 1 from your keywords: author=Arturi, Tanya
cover
Digital business and e-commerce management
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Chaffey, DaveArturi, TanyaEdmundson-Bird, David

his text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good ba…

Edition
ed. 8
ISBN/ISSN
978-1-29272-583-3
Collation
xxiv, 638 p. : ill. ; 27 cm.
Series Title
-
Call Number
658.872 CHA d