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Found 2 from your keywords: subject="Hospitality industry-...
cover
Manajemen pemasaran jasa
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Rambat LupiyoadiA. Hamdani

Buku ini membahas konsep dasar, strategi, dan praktik pemasaran yang berfokus pada sektor jasa. Penulis menjelaskan karakteristik khas jasa—seperti tidak berwujud, sulit distandarkan, dan sangat bergantung pada interaksi antara penyedia dan pelanggan—yang membuat pemasaran jasa berbeda dengan pemasaran produk fisik. Isi buku secara sistematis menguraikan bauran pemasaran jasa (service ma…

Edition
ed. 2
ISBN/ISSN
979-691-365-8
Collation
xiv, 298 p. : ill. ; 26 cm.
Series Title
-
Call Number
-
cover
Marketing for hospitality and tourism
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Kotler, PhilipBowen, John T.Baloglu, Seyhmus

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mec…

Edition
ed. 8
ISBN/ISSN
978-1-292-36351-6
Collation
686 p. : ill. ; 28 cm.
Series Title
-
Call Number
647.940688 KOT m