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Introduction to digital economics: foundations, business models and case studies
Innovations and developments in technology have laid the foundations for an economy based on digital goods and services—the digital economy. This book invites students and practitioners, to take an in-depth look at the impact that technological innovations such as social media, cryptocurrencies, crowdsourcing, and even online gaming is having on today’s business landscape. Learn about the v…
- Edition
- ed. 2
- ISBN/ISSN
- 978-3-030-78239-9
- Collation
- xvii, 353 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 330.285 OVE i
Digital business and e-commerce management
his text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good ba…
- Edition
- ed. 8
- ISBN/ISSN
- 978-1-29272-583-3
- Collation
- xxiv, 638 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- 658.872 CHA d
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