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Events management: for tourism, cultural, business, and sporting events
Events Management: For Tourism, Cultural, Business, and Sporting Events provides a comprehensive overview of the principles and practices involved in planning, organizing, and managing a wide variety of events. The book examines the role of events in tourism, culture, business, and sports, highlighting their economic, social, and cultural significance in contemporary society. The text covers k…
- Edition
- ed. 4
- ISBN/ISSN
- 978-144-2534-889
- Collation
- x, 534 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 338.4791 WAG e
Human resource management: gaining a competitive advantage
Human Resource Management: Gaining a Competitive Advantage explores the strategic role of human resource management (HRM) in helping organizations achieve and sustain competitive advantage. The book emphasizes that employees are valuable organizational assets whose knowledge, skills, and abilities contribute significantly to organizational success, innovation, and long-term performance. The te…
- Edition
- ed. 11
- ISBN/ISSN
- 978-1-260-09855-6
- Collation
- xxiv, 744 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 658.3 HUM
Budaya organisasi dan peningkatan kinerja perusahaan
Buku ini mengkaji secara panjang lebar prinsip-prinsip dasar dan unsur-unsur utama yang terkandung dalam budaya organisasi, serta kaitannya dengan kinerja perusahaan.
- Edition
- -
- ISBN/ISSN
- 979-526-189-4
- Collation
- xiii, 163 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 306 MOH b
Psikologi industri dan organisasi
Buku Psikologi Industri dan Organisasi karya Ashar Sunyoto Munandar membahas penerapan prinsip-prinsip psikologi dalam dunia kerja untuk memahami perilaku individu dan kelompok, meningkatkan kinerja, kepuasan kerja, serta efektivitas dan kesehatan organisasi.
- Edition
- -
- ISBN/ISSN
- 979-456-221-1
- Collation
- vii, 466 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 158.7 MUN p
Fraud auditing & investigation
Merupakan panduan komprehensif, detail, dan lengkap tentang akuntansi forensik, fraud auditing, investigasi, serta audit investigatif yang membahas secara utuh mulai dari konsep dasar fraud (termasuk definisi, pelaku, korban, serta jenis-jenis fraud/korupsi), risiko fraud, pencegahan dan pendeteksian fraud, hingga teknik investigasi serta penyelesaian kasus fraud, dengan pendekatan praktis berd…
- Edition
- -
- ISBN/ISSN
- 978-602-1521-52-6
- Collation
- vi, 432 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 657.45 DIA f
Ekonomi manajerial
Buku ini menunjuk masalah-masalah penting yang perlu dipahami para manajer.
- Edition
- -
- ISBN/ISSN
- 979-763-686-0
- Collation
- xvi, 320 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 338.5 SOE e
Peranan penting manajemen pemasaran yang efektif
Isi buku membahas peran penting riset pemasaran, pemahaman perilaku konsumen, pengembangan produk, penetapan harga, promosi, distribusi, dan kegiatan pendukung lainnya. Penulis juga menjelaskan bagaimana perusahaan harus menyesuaikan strategi pemasaran dengan kondisi lingkungan bisnis, perkembangan teknologi, dan perubahan kebutuhan pelanggan. Selain membahas teori dasar, buku ini memberikan…
- Edition
- -
- ISBN/ISSN
- 978-979-9365-21-7
- Collation
- ix, 90 p. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 658.8 SIS p
Digital business and e-commerce management
his text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good ba…
- Edition
- ed. 8
- ISBN/ISSN
- 978-1-29272-583-3
- Collation
- xxiv, 638 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- 658.872 CHA d
Business communication: developing leaders for a networked world
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Bus…
- Edition
- ed. 5
- ISBN/ISSN
- 978-1-266-15821-6
- Collation
- xxix, 604 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- 658.45 CAR b
The strategic communication imperative: for mid- and long-term issues management
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business pla…
- Edition
- -
- ISBN/ISSN
- 978-1-03-201139-4
- Collation
- xvii, 232 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 658.45 MAH s
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