Ekonomi manajerial

Buku ini menunjuk masalah-masalah penting yang perlu dipahami para manajer.

Peranan penting manajemen pemasaran yang efektif

Isi buku membahas peran penting riset pemasaran, pemahaman perilaku konsumen, pengembangan produk, penetapan harga, promosi, distribusi, dan kegiatan pendukung lainnya. Penulis juga menjelaskan bagaimana perusahaan harus menyesuaikan strategi pemasaran dengan kondisi lingkungan bisnis, perkembangan teknologi, dan perubahan kebutuhan pelanggan. Selain membahas teori dasar, buku ini memberikan…

Digital business and e-commerce management

his text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good ba…

Business communication: developing leaders for a networked world

In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Bus…

The strategic communication imperative: for mid- and long-term issues management

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business pla…

Manajemen rantai pasok (supply chain management)

Edition

-

ISBN/ISSN

978-623-522-380-3

Collation

xiii, 226 p. : ill ; 24 cm.

Series Title

Seri Kuliah Ringkas

Call Number

658.7 INA m

Manajemen modal insani

Edition

-

ISBN/ISSN

978-634-266-359-2

Collation

xiii, 122 p. : ill. ; 24 cm.

Series Title

Seri Kuliah Ringkas

Call Number

658.3 IDA m

The public relations strategic toolkit: an essential guide to successful publ…

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are fea…

Marketing for hospitality and tourism

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mec…

The digital mindset: what it really takes to thrive in the age of data, algor…

The digital revolution is here, changing how work gets done, how industries are structured, and how people from all walks of life work, behave, and relate to each other. To thrive in a world driven by data and powered by algorithms, we must learn to see, think, and act in new ways. We need to develop a digital mindset.