Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The writing is geared to undergraduates, and many colorful charts and photos are used to en…
Buku ini disusun untuk mngisi kelangkaan buku yang secara khusus memfokuskan bahasan pada penulisan produk=produk tulisan public relations sebagai media publisitas korporat.
Buku ini memberi nilai tambah pengetahuan tentang krisis di mata kehumasan, anatomi krisis, antisipasi terhadap serangan krisis, strategi menghadapi krisis, cara memengaruhi pikiran publik, cara mencari dukungan melalui media.