Text

Communication Theory : origins, methods, and uses in the mass media

---

Communication Theory: Origins, Methods, and Uses in the Mass Media provides a comprehensive examination of the major theories, research methods, and applications of communication studies, particularly in the field of mass media. The book explores the historical development of communication theory and explains how theoretical perspectives have evolved to understand the effects and functions of media in society.

The text covers a wide range of communication theories, including models of communication, media effects theories, agenda-setting, uses and gratifications, diffusion of innovations, cultivation theory, framing, and other influential approaches in mass communication research. It explains the origins of these theories, their underlying assumptions, and their contributions to understanding media processes and audience behavior.

---

Availability

Detail Information

Series Title

-

Call Number

-

Publisher

Essex : Pearson., 2014

Collation

xv, 411 p. : ill. ; 24 cm.

Language

English

ISBN/ISSN

978-1-29204-285-5

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

ed. 5

Subject(s)

Communication
Mass Communication
Public Communication
Communication Theory

Specific Detail Info

New cover

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment