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Communication Theory : origins, methods, and uses in the mass media
Communication Theory: Origins, Methods, and Uses in the Mass Media provides a comprehensive examination of the major theories, research methods, and applications of communication studies, particularly in the field of mass media. The book explores the historical development of communication theory and explains how theoretical perspectives have evolved to understand the effects and functions of m…
- Edition
- ed. 5
- ISBN/ISSN
- 978-1-29204-285-5
- Collation
- xv, 411 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- -
Communication Theory : origins, methods, and uses in the mass media
Communication Theory: Origins, Methods, and Uses in the Mass Media provides a comprehensive examination of the major theories, research methods, and applications of communication studies, particularly in the field of mass media. The book explores the historical development of communication theory and explains how theoretical perspectives have evolved to understand the effects and functions of m…
- Edition
- ed. 5
- ISBN/ISSN
- 978-0-205-72726-1
- Collation
- xv, 411 p. ; 24 cm.
- Series Title
- -
- Call Number
- -
Teori komunikasi: Sejarah, metode, dan terapan di dalam media massa
Buku Teori Komunikasi: Sejarah, Metode, dan Terapan di Dalam Media Massa karya Werner J. Severin dan James W. Tankard Jr. (Edisi Kelima) membahas perkembangan teori-teori komunikasi secara komprehensif, mulai dari akar historis, pendekatan metodologis, hingga penerapannya dalam konteks media massa. Buku ini mengulas berbagai paradigma utama dalam kajian komunikasi, seperti teori efek media, aud…
- Edition
- ed. 5
- ISBN/ISSN
- 979-3925-08-6
- Collation
- xiv, 488 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 302.23 SEV t
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