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The public relations strategic toolkit: an essential guide to successful public relations practice

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The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are featured to provide real-world context and advice for professional development. The new edition is fully revised with brand new case studies and updated content which reflect significant developments in theory and contemporary practice. It puts particular emphasis on the use of technology (including automation) and social media in current public relations planning, corporate communications and stakeholder engagement.

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Availability

Detail Information

Series Title

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Call Number

659.2 THE p

Publisher

Oxford : Routledge Taylor & Francis Group., 2018

Collation

xii, 417 p. : ill. ; 25 cm.

Language

English

ISBN/ISSN

978-1-138-67867-5

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

ed. 2

Subject(s)

Public Relations
Public Relations--Management

Specific Detail Info

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Statement of Responsibility

Theaker, Alison

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