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The public relations strategic toolkit: an essential guide to successful publ…
The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are fea…
- Edition
- ed. 2
- ISBN/ISSN
- 978-1-138-67867-5
- Collation
- xii, 417 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 659.2 THE p
Hubungan media yang efektif
Buku Hubungan Media yang Efektif membahas peran strategis hubungan media dalam praktik public relations serta cara membangun kerja sama yang profesional dan saling menguntungkan antara organisasi dan media massa. Buku ini menjelaskan bagaimana praktisi humas dapat memahami cara kerja media, kebutuhan jurnalis, serta teknik menyampaikan informasi agar memiliki nilai berita. Selain itu, dibahas p…
- Edition
- ed. 2
- ISBN/ISSN
- 979-688-976-5
- Collation
- xvi, 142 p. : ill. ; 24 cm.
- Series Title
- Seri praktik PR
- Call Number
- 659.2 BLA h
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