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Marketing for hospitality and tourism

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and profess.

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IP000028
Currently On Loan (Due on 2026-06-03)
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IP000029
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Detail Information
Series Title
-
Call Number
647.940688 KOT m
Publisher
Harlow : Pearson.,
Collation
686 p. : ill. ; 28 cm.
Language
English
ISBN/ISSN
978-1-292-36351-6
Classification
647.940688
Content Type
-
Media Type
-
Carrier Type
-
Edition
ed. 8
Subject(s)
Hospitality industry--management
Hospitality industry--marketing
Tourism--marketing
Specific Detail Info
Global edition
Statement of Responsibility
Other version/related

No other version available

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