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Found 2 from your keywords: author="Kotler, Philip"
cover
Marketing management
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Kotler, PhilipKeller, Kevin Lane

Marketing Management by Philip Kotler and Kevin Lane Keller is a comprehensive book that explains the principles, strategies, and applications of modern marketing management. The book discusses how organizations identify customer needs, create value, build strong customer relationships, and achieve competitive advantage in dynamic markets. It emphasizes the importance of understanding consumer …

Edition
ed. 14
ISBN/ISSN
978-0-273-75336-0
Collation
679 p. : ill. ; 28 cm.
Series Title
-
Call Number
658.8 KOT m
cover
Marketing for hospitality and tourism
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Kotler, PhilipBowen, John T.Baloglu, Seyhmus

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mec…

Edition
ed. 8
ISBN/ISSN
978-1-292-36351-6
Collation
686 p. : ill. ; 28 cm.
Series Title
-
Call Number
647.940688 KOT m