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The practice of public relations

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The Practice of Public Relations provides a comprehensive examination of the principles, strategies, and professional practices of public relations in contemporary organizations. The book explains the role of public relations as a management function that helps organizations build and maintain mutually beneficial relationships with their various stakeholders, including customers, employees, investors, government agencies, and the general public.

The text covers fundamental topics such as public relations planning, research, communication strategies, media relations, corporate communication, employee communication, community relations, investor relations, public affairs, crisis communication, and reputation management. It also explores ethical issues, legal considerations, and the growing influence of digital and social media on public relations practice.

Through real-world case studies, practical examples, and contemporary applications, the book demonstrates how public relations professionals develop and implement communication programs that support organizational goals while fostering trust, credibility, and public understanding. Special emphasis is placed on strategic thinking, effective message development, and the evaluation of communication outcomes.

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Detail Information

Series Title

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Call Number

659.2

Publisher

Boston : Pearson., 2017

Collation

453 p. : ill. ; 26 cm.

Language

English

ISBN/ISSN

978-1-292-16005-4

Classification

659.2

Content Type

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Media Type

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Carrier Type

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Edition

ed. 13

Subject(s)

Public Relations

Specific Detail Info

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Statement of Responsibility

Seitel, Fraser P.

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