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Found 1 from your keywords: author="Seitel, Fraser P."
cover
The practice of public relations
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Seitel, Fraser P.

The Practice of Public Relations provides a comprehensive examination of the principles, strategies, and professional practices of public relations in contemporary organizations. The book explains the role of public relations as a management function that helps organizations build and maintain mutually beneficial relationships with their various stakeholders, including customers, employees, inv…

Edition
ed. 13
ISBN/ISSN
978-1-292-16005-4
Collation
453 p. : ill. ; 26 cm.
Series Title
-
Call Number
659.2