Essentials of services marketing

As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this…

Pengantar manajemen MICE (meetings, incentives, conventions, and exhibitions)

Edition

-

ISBN/ISSN

978-602-9320-82-4

Collation

vi, 200 p. : ill. ; 23 cm.

Series Title

-

Call Number

658.456 BAG p

Introduction to hospitality

Edition

ed. 9

ISBN/ISSN

978-1-292-46983-6

Collation

446 p. : ill. ; 28 cm.

Series Title

-

Call Number

647.94068 WAL i

Humas untuk kebanggaan nasional: memanfaatkan prestasi, budaya, dan keberagam…

Edition

-

ISBN/ISSN

978-602-383-239-2

Collation

xviii, 247 p. : ill. ; 21 cm.

Series Title

-

Call Number

659.2 HUM

The lean startup: how todays entrepreneurs use continuous innovation to creat…

he Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity me…

Future skills: the 20 skills and competencies everyone needs to succeed in a …

n Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World bestselling author and futurist Bernard Marr delivers an engaging and insightful discussion of how you can prepare yourself for the digital future of work. You'll learn which skills will be in the highest demand, why they'll command a premium price, and how to develop them. You'll also find: Strategies…

A guide to business mathematics

A Guide to Business Mathematics provides a valuable self-study guide to business practitioners, business students and the general reader to enable them to gain an appropriate insight into the mathematics used in business. This book offers an accessible introduction to essential mathematics for the business field.

Digital marketing fundamentals: from strategy to ROI

Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands.

The strategic communication imperative: for mid- and long-term issues management

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business pla…

Strategic public relations leadership

Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior manager…