Digital business and e-commerce management

his text offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults. Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good ba…

Introduction to public relations: strategic, digital, and socially responsibl…

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The public relations strategic toolkit: an essential guide to successful publ…

The Public Relations Strategic Toolkit presents guidance to instruct and educate students and professionals of public relations and corporate communications. Alison Theaker and Heather Yaxley cover every aspect of critical practice, including definitions of public relations, key theoretical concepts and both original and established methodological approaches. Case studies and interviews are fea…

Crisis communication: managing stakeholder relationship

Crises come in many shapes and sizes, including media blunders, social media activism, extortion, product tampering, security issues, natural disasters, accidents, and negligence – just to name a few. For organizations, crises are pervasive, challenging, and catastrophic, as well as opportunities for organizations to thrive and emerge stronger.

Public relations and the digital: professional discourse and change

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author …

Social research methods: qualitative and quantitative approaches

Social Research Methods: Qualitative and Quantitative Approaches is a text that has been introducing students to qualitative and quantitative research methods for over 30 years. The text focuses not only on research methods — the techniques of design, measurement, and data collection and analysis — but also on the methodology, the core principles that underlie the design and conduct of rese…

Introduction to hospitality

Edition

ed. 9

ISBN/ISSN

978-1-292-46983-6

Collation

446 p. : ill. ; 28 cm.

Series Title

-

Call Number

647.94068 WAL i

Metodologi penelitian bisnis: disertai contoh proposal penelitian bidang ilmu…

Buku Metodologi Penelitian Bisnis membahas konsep dan langkah-langkah sistematis dalam melakukan penelitian di bidang bisnis. Materi mencakup pengertian penelitian, perumusan masalah, penyusunan kerangka teoritis dan hipotesis, desain penelitian, teknik pengumpulan data, serta metode analisis data kuantitatif dan kualitatif. Buku ini juga menjelaskan penerapan metode penelitian untuk pengambila…

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