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Kiat dan strategi kampanye public relations
Buku ini menguraikan bahwa kampanye Public Relations bukan sekadar aktivitas penyebaran informasi atau promosi, melainkan sebuah upaya terencana untuk menciptakan kesadaran, mengubah persepsi, hingga mempengaruhi perilaku publik sasaran. Rosady Ruslan menekankan pentingnya integrasi antara strategi komunikasi dengan manajemen organisasi agar kampanye dapat mencapai tujuan yang terukur dan membe…
- Edition
- ed. Revisi
- ISBN/ISSN
- 979-421-624-0
- Collation
- xviii, 162 p, : ill. : 21 cm
- Series Title
- -
- Call Number
- 659.2 ROS k
Statistika teori & aplikasi jilid 2
Statistika: Teori & Aplikasi Jilid 2 membahas konsep dan metode statistika lanjutan yang digunakan untuk menganalisis data serta mendukung pengambilan keputusan berdasarkan informasi yang diperoleh secara ilmiah. Buku ini merupakan kelanjutan dari pembahasan dasar statistika dan difokuskan pada teknik-teknik analisis inferensial yang lebih mendalam untuk keperluan penelitian, bisnis, ekonomi, d…
- Edition
- ed. 6
- ISBN/ISSN
- 979-688-067-9
- Collation
- xi, 380 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 310 SUP s
Communication theory: origins, methods, and uses in the mass media
Communication Theory: Origins, Methods, and Uses in the Mass Media provides a comprehensive examination of the major theories, research methods, and applications of communication studies, particularly in the field of mass media. The book explores the historical development of communication theory and explains how theoretical perspectives have evolved to understand the effects and functions of m…
- Edition
- ed. 5
- ISBN/ISSN
- 978-1-29204-285-5
- Collation
- xv, 411 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 302.23 SEV c
Communication theory: origins, methods, and uses in the mass media
Communication Theory: Origins, Methods, and Uses in the Mass Media provides a comprehensive examination of the major theories, research methods, and applications of communication studies, particularly in the field of mass media. The book explores the historical development of communication theory and explains how theoretical perspectives have evolved to understand the effects and functions of m…
- Edition
- ed. 5
- ISBN/ISSN
- 978-0-205-72726-1
- Collation
- xv, 411 p. ; 24 cm.
- Series Title
- -
- Call Number
- 302.23 SEV c
Communication theories in action: an introduction
Communication Theories in Action: An Introduction provides a comprehensive introduction to the major theories and concepts used to understand human communication. The book examines how communication theories help explain the ways people create, transmit, interpret, and respond to messages in various personal, social, organizational, and media contexts. The text covers a broad range of communica…
- Edition
- ed. 3
- ISBN/ISSN
- 978-0-534-56639-5
- Collation
- xxi, 374 p. : ill. ; 24 cm.
- Series Title
- -
- Call Number
- 302.2 WOO c
The interpersonal communication book
The Interpersonal Communication Book provides a comprehensive exploration of interpersonal communication and its role in building, maintaining, and improving human relationships. The book examines the theories, principles, and practical skills involved in effective communication between individuals across personal, social, and professional contexts. The text covers key topics such as the commun…
- Edition
- ed. 14
- ISBN/ISSN
- 979-1-292-09999-6
- Collation
- 428 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- 302.2 DEV i
Human communication: the basic course
Human Communication: The Basic Course provides a comprehensive introduction to the fundamental principles, theories, and practices of human communication. The book examines communication as a dynamic process through which individuals create, share, and interpret messages in a variety of personal, social, organizational, and cultural contexts. The text covers essential topics such as the communi…
- Edition
- ed. 13
- ISBN/ISSN
- 978-1-292-05710-1
- Collation
- 480 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- 302.2 DEV h
Microeconomics
This book provides a rigorous and comprehensive analysis of the behavior of individuals, firms, and markets in the allocation of scarce resources. The book presents microeconomic theory as a framework for understanding economic decision-making and market outcomes, while emphasizing both analytical reasoning and real-world applications. The text covers fundamental topics such as consumer choice,…
- Edition
- -
- ISBN/ISSN
- 978-0-07-290027-9
- Collation
- xxiii, 833 p. : ill. ; 26 cm.
- Series Title
- -
- Call Number
- 338.5 BER m
Business research methods
Business Research Methods (10th Edition) provides a comprehensive introduction to the principles and practices of conducting research in business environments. The book emphasizes the importance of systematic research as a foundation for effective decision-making, problem-solving, and strategic planning in organizations. The text covers the entire research process, including problem definition,…
- Edition
- ed. 10
- ISBN/ISSN
- 978-007-126333-7
- Collation
- xxii, 746 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- 650.072 COO b
Business research methods
Business Research Methods (11th Edition) provides a thorough introduction to the concepts, techniques, and applications of business research in contemporary organizations. The book emphasizes the role of research as a systematic process for gathering, analyzing, and interpreting information to support effective managerial decision-making and solve complex business problems. The text covers all …
- Edition
- ed. 11
- ISBN/ISSN
- 978-007-128922-1
- Collation
- XXII, 761 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- 650.072 COO b
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