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Found 1 from your keywords: author=Rama Kertamukti
cover
Strategi kreatif dalam periklanan: Konsep pesan, media, branding, anggaran
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Rama Kertamukti

Buku Strategi Kreatif dalam Periklanan membahas pentingnya strategi kreatif sebagai inti dari keberhasilan kegiatan periklanan. Buku ini mengulas bagaimana merancang pesan iklan yang efektif, memilih media yang tepat, membangun branding yang kuat, serta mengelola anggaran periklanan secara efisien. Selain itu, dijelaskan proses kreatif dalam periklanan yang melibatkan riset audiens, pengembanga…

Edition
-
ISBN/ISSN
978-979-769-8000-3
Collation
x, 210 p. : ill. ; 21 cm.
Series Title
-
Call Number
659.1
Availability3
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IPTI Library is the official library of the Institute of Education and Technology Indonesia. We provide access to academic books, journals, and digital resources for students and faculty. Our mission is to support learning, research, and knowledge development.

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