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Public Relations: the profession and the practice
Public Relations: The Profession and the Practice provides a comprehensive examination of public relations as both a professional discipline and a strategic management function. The book explores the principles, theories, responsibilities, and practical applications of public relations in organizations operating in a complex and rapidly changing communication environment. The text covers key…
- Edition
- ed. 4
- ISBN/ISSN
- 978-007-131072-7
- Collation
- -
- Series Title
- -
- Call Number
- 659.2 PUB
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