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Found 1 from your keywords: author=Bourne, clea
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Public relations and the digital: professional discourse and change
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Bourne, clea

This book takes a people-centred approach to the ever-fluid and rapidly-transforming professional world of public relations (PR) in the age of digital platforms. As everyday PR work becomes increasingly shaped by the platform economy, this is transforming how the PR profession talks about itself, its issues and concerns. Drawing on different textual genres and discursive strategies, the author …

Edition
-
ISBN/ISSN
978-3-031-13955-0
Collation
xx, 23o p. : ill. ; 22 cm.
Series Title
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Call Number
659.2 BOU p