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Found 2 from your keywords: author="Lattimore, Dan"
cover
Public Relations: the profession and the practice
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Lattimore, DanBaskin, OtisHeimen, SuzzeteToth, Elizabeth L

Public Relations: The Profession and the Practice provides a comprehensive examination of public relations as both a professional discipline and a strategic management function. The book explores the principles, theories, responsibilities, and practical applications of public relations in organizations operating in a complex and rapidly changing communication environment. The text covers key…

Edition
ed. 4
ISBN/ISSN
978-007-131072-7
Collation
-
Series Title
-
Call Number
659.2 PUB
cover
Public Relations : Profesi dan Praktik
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Lattimore, DanBaskin, OtisHeiman, Suzette T.Toth, Elizabeth L.Afrianto Daud

Buku Public Relations: Profesi dan Praktik membahas konsep, fungsi, dan penerapan public relations sebagai profesi dalam dunia komunikasi modern. Buku ini menjelaskan bahwa public relations merupakan kegiatan strategis yang bertujuan membangun, memelihara, dan meningkatkan hubungan yang harmonis antara organisasi dengan publiknya melalui komunikasi yang efektif dan terencana. Penulis mengura…

Edition
ed 3
ISBN/ISSN
978-979-17492-9-9
Collation
xxviii, 524 p. : ill. ; 26cm + index.
Series Title
-
Call Number
659.2 PUB