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Found 2 from your keywords: subject="Tourism--marketing"
cover
Pemasaran pariwisata
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Aditya Ari cUtama, I Gusti Bagus Rai

Buku ini membahas konsep, strategi, dan penerapan pemasaran dalam industri pariwisata. Buku ini menjelaskan bagaimana destinasi wisata, produk wisata, serta berbagai organisasi dan pelaku usaha pariwisata dapat merancang dan melaksanakan strategi pemasaran yang efektif untuk menarik wisatawan dan meningkatkan daya saing di pasar yang semakin kompetitif. Pembahasan dalam buku mencakup konsep …

Edition
-
ISBN/ISSN
978-979-29-6270-3
Collation
xiv, 346 p. : ill. ; 23 cm.
Series Title
-
Call Number
338.4791 UTA p
cover
Marketing for hospitality and tourism
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Kotler, PhilipBowen, John T.Baloglu, Seyhmus

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mec…

Edition
ed. 8
ISBN/ISSN
978-1-292-36351-6
Collation
686 p. : ill. ; 28 cm.
Series Title
-
Call Number
647.940688 KOT m