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Marketing for hospitality and tourism
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mec…
- Edition
- ed. 8
- ISBN/ISSN
- 978-1-292-36351-6
- Collation
- 686 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- 647.940688 KOT m
Hotel and lodging management: an introduction
The updated edition of the complete resource for a successful career in hotel and lodging management Hotel and Lodging Management, Second Edition prepares readers to succeed as managers in the hotel and lodging industry, while developing a solid foundation for a long and successful career. This comprehensive resource combines detailed presentations of each department in a hotel or lodging esta…
- Edition
- ed. 2
- ISBN/ISSN
- 978-0-471-47447-0
- Collation
- xix, 341 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- 647.94068 STU h
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