Karya Uma Sekaran merupakan pengantar klasik yang sederhana dan praktis tentang proses penelitian bisnis, mencakup langkah-langkah dari identifikasi masalah hingga desain penelitian dasar beserta konsep variabel dan pengukuran, dilengkapi contoh nyata dari berbagai bidang bisnis untuk membantu mahasiswa serta praktisi mengaplikasikan metode ilmiah secara efektif dalam memecahkan masalah organis…
Menyajikan pembahasan mendalam dan praktis tentang tahap-tahap lanjutan dalam proses penelitian bisnis, dengan fokus pada desain penelitian, pengumpulan data primer (termasuk survei, observasi, eksperimen, dan wawancara), pengukuran serta skala pengukuran, sampling serta desain sampel, pengolahan dan analisis data kuantitatif serta kualitatif, interpretasi hasil, penyusunan laporan penelitian, …
Business Research Methods (11th Edition) provides a thorough introduction to the concepts, techniques, and applications of business research in contemporary organizations. The book emphasizes the role of research as a systematic process for gathering, analyzing, and interpreting information to support effective managerial decision-making and solve complex business problems. The text covers a…
Business Research Methods (10th Edition) provides a comprehensive introduction to the principles and practices of conducting research in business environments. The book emphasizes the importance of systematic research as a foundation for effective decision-making, problem-solving, and strategic planning in organizations. The text covers the entire research process, including problem definiti…
Business Research Methods (12th Edition) provides a comprehensive guide to the concepts, techniques, and applications of research in business and management. The book emphasizes the role of research as a critical tool for solving business problems, reducing uncertainty, and supporting effective managerial decision-making in a complex and competitive environment. The text covers the complete …
This book provides a comprehensive introduction to the principles, processes, and techniques used in conducting research for business decision-making. The book emphasizes the importance of systematic and scientific inquiry in understanding business problems, identifying opportunities, and supporting effective managerial decisions. The text covers the entire research process, including proble…
Dalam buku ini dijelaskan konsep dasar riset, perumusan masalah, penentuan tujuan penelitian, serta pendekatan-pendekatan ilmiah yang dapat digunakan. Cooper menyajikan langkah-langkah penyusunan desain riset, mulai dari pengumpulan data, penyusunan instrumen, teknik sampling, hingga analisis data kualitatif dan kuantitatif. Buku ini juga membahas etika penelitian serta cara menginterpretasikan…
Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in r…