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Found 2 from your keywords: subject="Business communicatio...
cover
The strategic communication imperative: for mid- and long-term issues management
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Mahoney, James

This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business pla…

Edition
-
ISBN/ISSN
978-1-03-201139-4
Collation
xvii, 232 p. : ill. ; 24 cm.
Series Title
-
Call Number
658.45 MAH s
cover
Business communication: developing leaders for a networked world
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Cardon, Peter W.

In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Bus…

Edition
ed. 5
ISBN/ISSN
978-1-266-15821-6
Collation
xxix, 604 p. : ill. ; 28 cm.
Series Title
-
Call Number
658.45 CAR b