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Found 2 from your keywords: subject="Business Marketing"
cover
The little blue book of adversiting : 52 ide kecil yang luar biasa
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Lance, SteveWoll, JeffVeronica Sri UtamiFerdinandus U. Ardi

Buku The Little Blue Book of Advertising: 52 Ide Kecil yang Luar Biasa membahas berbagai strategi kreatif dan praktis dalam dunia periklanan dan pemasaran. Buku ini berisi kumpulan ide sederhana namun efektif yang dapat digunakan untuk menarik perhatian konsumen, membangun merek, serta meningkatkan penjualan. Penulis menekankan bahwa keberhasilan iklan tidak selalu bergantung pada anggaran besa…

Edition
-
ISBN/ISSN
979-798-074-660-2
Collation
-
Series Title
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Call Number
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cover
Marketing management
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Kotler, PhilipKeller, Kevin Lane

Marketing Management by Philip Kotler and Kevin Lane Keller is a comprehensive book that explains the principles, strategies, and applications of modern marketing management. The book discusses how organizations identify customer needs, create value, build strong customer relationships, and achieve competitive advantage in dynamic markets. It emphasizes the importance of understanding consumer …

Edition
ed. 14
ISBN/ISSN
978-0-273-75336-0
Collation
679 p. : ill. ; 28 cm.
Series Title
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Call Number
658.8 KOT m