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Strategi Perancangan Iklan Outdoor Kelas Dunia
Buku ini mengulas secara komprehensif bagaimana merancang iklan luar ruang (seperti baliho, billboard, poster, hingga media transportasi) yang mampu merebut perhatian khalayak di tengah hiruk-pikuk lingkungan urban. M. Suyanto menekankan bahwa iklan outdoor memiliki tantangan unik: ia hanya memiliki waktu kurang dari 3 detik untuk menyampaikan pesan kepada audiens yang sedang bergerak. Buku ini…
- Edition
- ed. 1
- ISBN/ISSN
- 979-763-174-5
- Collation
- xii, 188 p, : ill. ; 23 cm
- Series Title
- -
- Call Number
- 659.134
Strategi Perancangan Iklan Televisi Perusahaan Top Dunia
Buku ini membedah rahasia di balik iklan-iklan televisi dari perusahaan global yang telah memenangkan berbagai penghargaan internasional (seperti Cannes Lions, CLIO, dan AdFest). M. Suyanto menjelaskan bahwa iklan televisi yang efektif tidak hanya mengandalkan anggaran besar, tetapi pada kekuatan strategi kreatif yang mampu menyentuh sisi emosional dan rasional penonton dalam waktu singkat. Buk…
- Edition
- ed. 1
- ISBN/ISSN
- 979-731-795-1
- Collation
- xii, 180 p, : ill. ; 23 cm
- Series Title
- -
- Call Number
- 659.149
Televisi & masyarakat pluralistik
Buku Televisi dan Masyarakat Pluralistik membahas peran televisi sebagai media massa dalam membentuk, merepresentasikan, dan memengaruhi kehidupan masyarakat yang majemuk. Buku ini mengkaji bagaimana isi dan praktik penyiaran televisi berinteraksi dengan keragaman budaya, agama, etnis, dan nilai-nilai sosial dalam masyarakat pluralistik. Selain itu, dibahas pula fungsi televisi dalam membangun …
- Edition
- -
- ISBN/ISSN
- 978-979-3464-87-9
- Collation
- viii, 222 p. : ill. ; 20 cm.
- Series Title
- -
- Call Number
- -
Convergence media history
Convergence Media History examines the historical development of media convergence and its impact on communication, culture, and society. The book explores how technological innovation has transformed previously separate forms of media—such as print, radio, television, film, telecommunications, and the internet—into interconnected digital platforms that enable the creation, distribution, an…
- Edition
- -
- ISBN/ISSN
- 978-0-415-9962-4
- Collation
- xii, 211 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- -
Jurnalistik televisi mutakhir
Jurnalistik Televisi Mutakhir membahas perkembangan terkini dalam praktik jurnalistik televisi di tengah perubahan teknologi media dan kebutuhan informasi masyarakat yang semakin dinamis. Buku ini menjelaskan prinsip-prinsip dasar jurnalistik televisi serta berbagai teknik peliputan, produksi, dan penyajian berita yang sesuai dengan standar profesional penyiaran modern. Pembahasan dalam buku…
- Edition
- -
- ISBN/ISSN
- 978-979-1486-37-8
- Collation
- x, 264 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- 070.92 MOR j
Basic TV reporting
Basic TV Reporting provides a practical introduction to the principles and techniques of television news reporting. The book is designed to help aspiring journalists understand the unique requirements of reporting for television, where words, images, and sound must work together to communicate information effectively and clearly. The text covers the essential stages of television news produc…
- Edition
- ed. 2
- ISBN/ISSN
- 0-240-51434-3
- Collation
- 164 p. : ill. ; 22 cm.
- Series Title
- -
- Call Number
- -
Broadcast basics : a beginner's guide to television news reporting and produc…
Broadcast Basics: A Beginner's Guide to Television News Reporting and Production provides an introductory overview of the fundamental skills, techniques, and practices required for television news reporting and production. Designed for beginners, the book explains the essential elements of broadcast journalism and guides readers through the process of creating professional television news conte…
- Edition
- -
- ISBN/ISSN
- 978-1-933338-14-9
- Collation
- 99 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- -
Documentary storytelling : creative nonfiction on screen
Documentary Storytelling: Creative Nonfiction on Screen explores the art and craft of creating compelling documentary films and nonfiction media. The book examines how filmmakers can transform factual information, real-life events, and authentic human experiences into engaging visual narratives while maintaining accuracy, credibility, and ethical integrity. The text covers the entire documen…
- Edition
- ed. 4
- ISBN/ISSN
- 978-0-415-84330-0
- Collation
- xix, 358 p. : ill. ; 23 cm.
- Series Title
- -
- Call Number
- -
Broadcast journalism : techniques of radio and television news
Broadcast Journalism: Techniques of Radio and Television News provides a comprehensive introduction to the principles, methods, and professional practices of radio and television journalism. The book examines the unique characteristics of broadcast news and explains how journalists gather, produce, and present information effectively through audio and visual media. The text covers essential …
- Edition
- ed. 7
- ISBN/ISSN
- 978-1-138-88603-2
- Collation
- xiv, 434 p. : ill. ; 25 cm.
- Series Title
- -
- Call Number
- -
Berkarier di dunia broadcast : televisi dan radio
Buku ini akan mengupas seluk beluk dunia broadcasting keseluruhan yang menggambarkan proses siaran serta pembuatan produk media elektronik baik di radio maupun tidak
- Edition
- -
- ISBN/ISSN
- 978-602-95175-8-3
- Collation
- iv, 190 p. : ill. ; 21 cm.
- Series Title
- -
- Call Number
- 384.5 RAH b
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