Buku Metodologi Penelitian Bisnis untuk Akuntansi dan Manajemen membahas secara komprehensif konsep dan tahapan penelitian ilmiah yang diterapkan dalam bidang akuntansi dan manajemen. Buku ini menjelaskan proses penelitian secara sistematis, mulai dari perumusan masalah, pengembangan kerangka teoritis, penyusunan hipotesis, penentuan desain penelitian, teknik pengumpulan data, hingga metode ana…
he Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity me…
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Bus…
n Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World bestselling author and futurist Bernard Marr delivers an engaging and insightful discussion of how you can prepare yourself for the digital future of work. You'll learn which skills will be in the highest demand, why they'll command a premium price, and how to develop them. You'll also find: Strategies…
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business pla…
Business Research offers students a practical, hands-on guide throughout the research process, from literature review to writing up the results. Accessible and clear, this much loved textbook provides the tools needed to embark on and successfully complete research projects. Its balance of practical advice, methodical approach and sound academic underpinning gives a comprehensive grounding in r…
A fascinating look at the trailblazing companies using artificial intelligence to create new competitive advantage, from the author of the business classic, Competing on Analytics, and the head of Deloitte's US AI practice. Though most organizations are placing modest bets on artificial intelligence, there is a world-class group of companies that are going all-in on the technology and radically…
Buku ini membahas perkembangan profesi dan praktik komunikasi visual di Indonesia, mulai dari masa ketika pembuat reklame tradisional dikenal sebagai “toekang reklame” hingga munculnya profesi komunikator visual yang lebih modern dan profesional. Buku ini menguraikan bagaimana desain visual berkembang seiring dengan perubahan teknologi, kebutuhan industri, serta dinamika sosial dan budaya m…