Buku ini membahas konsep, peran, dan penerapan Sistem Informasi Akuntansi (SIA) dalam organisasi modern. Romney dan Steinbart menjelaskan bagaimana SIA dirancang untuk mengumpulkan, memproses, menyimpan, dan menyajikan informasi yang diperlukan dalam pengambilan keputusan bisnis. Buku ini juga mengulas pentingnya integrasi teknologi dalam akuntansi, termasuk pengendalian internal, keamanan data…
yang beroperasi lintas negara mengelola keuangan dalam lingkungan global yang penuh risiko. Penulis menjelaskan dasar-dasar pasar valuta asing, pergerakan nilai tukar, serta berbagai instrumen keuangan internasional yang digunakan untuk melindungi perusahaan dari fluktuasi kurs. Selain itu, buku ini memaparkan cara perusahaan multinasional merencanakan pendanaan, mengatur arus kas, dan membu…
Buku ini akan menjelaskan apa itu direct marketing dan bagaimana konsepnya berbeda dari pemasaran tidak langsung (indirect marketing) yang menggunakan perantara seperti media massa.
he Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity me…
n Future Skills: The 20 Skills and Competencies Everyone Needs to Succeed in a Digital World bestselling author and futurist Bernard Marr delivers an engaging and insightful discussion of how you can prepare yourself for the digital future of work. You'll learn which skills will be in the highest demand, why they'll command a premium price, and how to develop them. You'll also find: Strategies…
A Guide to Business Mathematics provides a valuable self-study guide to business practitioners, business students and the general reader to enable them to gain an appropriate insight into the mathematics used in business. This book offers an accessible introduction to essential mathematics for the business field.
This book proposes a model for directly aligning strategic communication with organisational business planning to enable effective management of mid- to long-term organisational issues. It argues that current conceptualisations of strategic communication need to be extended to locate it more precisely within definitions of strategy and as an essential element of mid- and long-term business pla…
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Bus…