Ogilvy on Advertising is a classic work in the field of advertising that explores the principles, strategies, and practices of creating effective advertisements based on the professional experience of David Ogilvy, one of the most influential figures in the modern advertising industry. The book explains that successful advertising depends on a deep understanding of consumers, focused creativity…
Buku ini menempatkan keterampilan menulis dalam konteks PR. Selain membahas aspek praktis, dibahas pula aspek teoretis