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Metode riset bisnis = business research methods Vol 1
Dalam buku ini dijelaskan konsep dasar riset, perumusan masalah, penentuan tujuan penelitian, serta pendekatan-pendekatan ilmiah yang dapat digunakan. Cooper menyajikan langkah-langkah penyusunan desain riset, mulai dari pengumpulan data, penyusunan instrumen, teknik sampling, hingga analisis data kualitatif dan kuantitatif. Buku ini juga membahas etika penelitian serta cara menginterpretasikan…
- Edition
- ed. 9
- ISBN/ISSN
- 979-15457-1-5
- Collation
- xvi, 369 p. : ill. ; 27 cm.
- Series Title
- -
- Call Number
- 650.02 COO mt
Business research methods
This book provides a comprehensive introduction to the principles, processes, and techniques used in conducting research for business decision-making. The book emphasizes the importance of systematic and scientific inquiry in understanding business problems, identifying opportunities, and supporting effective managerial decisions. The text covers the entire research process, including proble…
- Edition
- ed. 8
- ISBN/ISSN
- 978-1-4390-8070-2
- Collation
- xxii, 674 p. : ill. ; 28 cm.
- Series Title
- -
- Call Number
- -
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