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Found 12 from your keywords: subject="Advertising"
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cover
Ogilvy on advertising
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Ogilvy, David

Ogilvy on Advertising is a classic work in the field of advertising that explores the principles, strategies, and practices of creating effective advertisements based on the professional experience of David Ogilvy, one of the most influential figures in the modern advertising industry. The book explains that successful advertising depends on a deep understanding of consumers, focused creativity…

Edition
-
ISBN/ISSN
978-1-85375-615-3
Collation
224 p. : ill. ; 26 cm.
Series Title
-
Call Number
-
cover
Advertising and the mind of the consumer : iklan yang berhasil, yang gagal, d…
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Sutherland, MaxSylvester, Alice. K

Advertising and the Mind of the Consumer: Iklan yang Berhasil, yang Gagal, dan Penyebabnya membahas hubungan antara periklanan dan proses psikologis konsumen dalam menerima, memahami, mengingat, serta merespons pesan-pesan pemasaran. Buku ini menjelaskan bahwa keberhasilan sebuah iklan tidak hanya ditentukan oleh kreativitas, tetapi juga oleh pemahaman yang mendalam mengenai cara kerja pikiran …

Edition
-
ISBN/ISSN
979-442-159-6
Collation
xxii, 408 p. : ill. ; 24 cm.
Series Title
Seri manajemen pemasaran no.5
Call Number
-
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