Gambaran awal yang jelas tentang apa itu pariwisata sebagai ilmu dan industri, mulai dari konsep paling dasar sampai ke arah bagaimana mengembangkannya secara sistematis.
Buku Sosiologi Pariwisata karya I Gde Pitana dan Putu G. Gayatri membahas pariwisata sebagai fenomena sosial yang memengaruhi budaya, ekonomi, dan kehidupan masyarakat serta hubungan antara wisatawan, industri, dan komunitas lokal.
Buku ini membahas konsep, strategi, dan penerapan pemasaran dalam industri pariwisata. Buku ini menjelaskan bagaimana destinasi wisata, produk wisata, serta berbagai organisasi dan pelaku usaha pariwisata dapat merancang dan melaksanakan strategi pemasaran yang efektif untuk menarik wisatawan dan meningkatkan daya saing di pasar yang semakin kompetitif. Pembahasan dalam buku mencakup konsep da…
Buku Manajemen Stewarding: Pariwisata dan Perhotelan membahas pengelolaan bagian stewarding sebagai salah satu fungsi penting dalam operasional industri perhotelan dan pariwisata. Buku ini menjelaskan bahwa stewarding bertanggung jawab dalam menjaga kebersihan, sanitasi, perawatan peralatan makanan dan minuman, serta mendukung kelancaran operasional berbagai departemen, khususnya dapur (kitchen…
Events Management: For Tourism, Cultural, Business, and Sporting Events provides a comprehensive overview of the principles and practices involved in planning, organizing, and managing a wide variety of events. The book examines the role of events in tourism, culture, business, and sports, highlighting their economic, social, and cultural significance in contemporary society. The text covers k…
For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 8e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mec…
This Modern Guide captures the evolution of foundational tenets, theories, frameworks and models that buttressed tourism economics into an evolving discipline, shining light on both new and old approaches. It systematically examines current and future trends and issues related to new economic perspectives, consolidating the notion of tourism economics as a discipline.
Tourism is an astonishingly complex phenomenon that is becoming an ever-greater part of life in today’s global world. This clear and engaging text introduces students to this vast and diverse subject through the lens of geography, the only field with the breadth to consider all of the aspects, activities, and perspectives that constitute tourism.
Tourism Innovation: Technology, Sustainability and Creativity addresses the growing use and importance of tourism innovation in society. Readers of this book will gain a global perspective on how the tourism industry is changing and taking advantage of emerging technologies, which will help them to foresee potential changes in the industry and plan for the future. Tourism innovation is defi ned…