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Communication theories in action : an introduction
Communication Theories in Action: An Introduction provides a comprehensive introduction to the major theories and concepts used to understand human communication. The book examines how communication theories help explain the ways people create, transmit, interpret, and respond to messages in various personal, social, organizational, and media contexts.
The text covers a broad range of communication theories related to interpersonal communication, group communication, organizational communication, public communication, intercultural communication, and mass media. It explains the origins, assumptions, and practical applications of these theories, helping readers understand how communication influences human behavior, relationships, culture, and society.
In addition, the book emphasizes the application of communication theories to real-world situations. Through examples, case studies, and practical scenarios, readers learn how theoretical concepts can be used to analyze communication problems, improve communication effectiveness, and better understand interactions in diverse environments.
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English
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NONE
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ed. 3
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