Text

Business research methods

---

Business Research Methods (10th Edition) provides a comprehensive introduction to the principles and practices of conducting research in business environments. The book emphasizes the importance of systematic research as a foundation for effective decision-making, problem-solving, and strategic planning in organizations.

The text covers the entire research process, including problem definition, research design, literature review, measurement, sampling, data collection, questionnaire development, and data analysis. It presents both qualitative and quantitative research methods, explaining how each approach can be used to investigate business issues and generate reliable information.

In addition, the book discusses topics such as exploratory, descriptive, and causal research; observation techniques; survey methods; experimental design; statistical analysis; and the interpretation and presentation of research findings. Special attention is given to ethical considerations, technological advances in research, and the application of research methods in marketing, management, finance, and other business disciplines.

---

Availability

Detail Information

Series Title

-

Call Number

-

Publisher

New York : Mc Graw Hill., 2008

Collation

xxii, 746 p. : ill. ; 28 cm.

Language

English

ISBN/ISSN

978-007-126333-7

Classification

NONE

Content Type

-

Media Type

-

Carrier Type

-

Edition

ed. 10

Subject(s)

Business
Business--research

Specific Detail Info

-

Statement of Responsibility

-

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment