APA Style

Belch, G, E., Belch, M, A. (2015). Advertising and promotion : An integrated marketing communications perspective (ed. global). United States of America: Mc Graw Hill.

MLA Style

Belch, George, E.., Belch, Michael, A.. "Advertising and promotion : An integrated marketing communications perspective". ed. global United States of America: Mc Graw Hill, 2015. Text.