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Essentials of services marketing

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As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

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Detail Information

Series Title

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Call Number

658.8 WIR e

Publisher

Harlow : Pearson., 2023

Collation

649 p. : ill. ; 28 cm.

Language

English

ISBN/ISSN

978-1-292-42519-1

Classification

658.8

Content Type

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Media Type

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Carrier Type

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Edition

ed. 4

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

Wirtz, Jochen

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